The proposed Inlink unit, by virtue of its size, siting and design, lying within the Liverpool Maritime Mercantile World Heritage Site Buffer Zone and within an area of the City Centre that has seen considerable financial investment, regeneration activity and associated provision of high quality public realm works, would constitute an over dominant and incongruous feature within the street scene which would create visual and physical clutter to the detriment of visual amenity. It would therefore be contrary to the principles, aims and objectives of the NPPF and policies HD18 (General Design Requirements) and HD27 (Telecommunications Code Systems Operators) of the adopted Liverpool Unitary Development Plan.

The proposed InLink unit by virtue of its size and siting would create physical clutter and create barriers to pedestrian movement by narrowing the walking routes resulting in a detrimental impact on the function of the public highway, contrary to policy GEN 9, HD19 and T8 of the UDP and the NPPF.

The proposed InLink unit by virtue of its size, siting and design would lead to driver distraction leading to interference with the free flow of traffic to the detriment of safety on the adjoining highway. This would give rise to an adverse impact on the safe function of the public highway, contrary to the principles, aims and objectives of the NPPF and policies GEN6, GEN9, T8 and T9 of the Liverpool Unitary Development Plan.

The proposed InLink unit, by virtue of its size, siting and design would result in significant adverse harm to the setting and views of a Grade II listed building, the former Lewis's Department Store, contrary to the principles, aims and objectives of the NPPF and Policy HD5 (Development Affecting the Setting of a Listed Building) of the adopted Liverpool Unitary Development Plan.