The proposed InLink unit, by virtue of its size, design and location, lying within the Liverpool Maritime Mercantile World Heritage Site Buffer Zone, the Duke Street Conservation Area and within an area of the City Centre that has seen considerable financial investment, regeneration activity and associated provision of high quality public realm works, would constitute an over dominant and incongruous feature within the street scene which would create visual and physical clutter to the detriment of visually amenity. It would therefore be contrary to the principles, aims and objectives of the NPPF and policies HD14 (Streetworks in Conservation Areas), HD18 (General Design Requirements) and HD27 (Telecommunications Code Systems Operators) of the adopted Liverpool Unitary Development Plan.

The proposed InLink unit by virtue of its size, siting and method of display would lead to driver distraction leading to interference with the free flow of traffic to the detriment of safety on the adjoining highway. This would give rise to an adverse impact on the safe function of the public highway, contrary to the principles, aims and objectives of the NPPF and policies GEN6, GEN9, T8 and T9 of the adopted Liverpool Unitary Development Plan.

The proposed InLink unit due to its size, design and location would result in significant adverse harm to the setting and views of Marlborough House, 52 Bold Street (NHLE no. 1068350 Grade II Listed Building) contrary to the principles, aims and objectives of the NPPF and Policy HD5 'Development Affecting the Setting of a Listed Building) of the adopted Liverpool Unitary Development Plan.